Sky News UK
Rebuilding an OTT service at speed, expanding to seven platforms, and activating revenue from day one
Sky News' decision to partner with Leyra resulted in significant digital expansion, audience engagement, and revenue generation — a testament to the power of strategic partnerships between media organisations and world-class technology providers.
- Jonny Mill, President, FRDM+
At a glance
Service type
Free, ad-supported news streaming service
Content focus
Live and on-demand news broadcasting
Availability
United States
Devices
Android TV, Fire TV, tvOS, LG, Roku
Business model
Free to viewer, advertiser-funded
Key outcomes
- Launched across seven platforms within one month of engagement
- Advertising revenue activated from day one through integrated ad capabilities
- Migrated from a withdrawn OTT provider with no disruption to the audience experience
About Sky News UK
Sky News is a global leader in news broadcasting, delivering live news, analysis and on-demand content to audiences around the world. As one of the UK's most recognised news brands, the service operates across web, mobile and connected TV platforms, reaching viewers wherever they consume news. Its digital presence is central to how it serves and grows its audience.
The opportunity
Sky News UK faced an urgent challenge: their existing OTT provider had withdrawn support, leaving the team with a critical gap in their digital infrastructure. They needed to move quickly to a new platform without disrupting the viewing experience for their audience.
Beyond the immediate transition, Sky News had wider goals. They wanted to expand their connected device presence significantly, activate advertising revenue from launch, and build on existing Sky partnerships — all while establishing a stable, scalable foundation for long-term digital growth.
The solution
Sky News UK partnered with Easel TV to rebuild its OTT presence at speed. Easel TV was subsequently integrated into Accedo One, which now forms part of the Leyra OTT platform.
Sky News UK was able to:
The Outcome
Sky News UK went from losing its OTT provider to being live across seven platforms in under a month. That pace of delivery meant minimal disruption to viewers and a rapid return to commercial operations, with advertising revenue active from launch.
Expanding to seven connected device platforms significantly increased audience reach and gave the team full control over their digital output. Rather than a like-for-like replacement, the transition became an opportunity to build a more capable, scalable platform, one that continues to underpin what Leyra delivers for broadcasters today.
Build a streaming service designed to grow
Learn how the Leyra OTT platform helps streaming services attract audiences, increase engagement and retain subscribers.
