Filmicca

A streaming service bringing curated cinema to audiences across Brazil

Magine Pro was exactly what we were looking for to provide the best experience to our Brazilian customers through Apps for Smart TVs and mobile. Our audience loved it!

- Gracie Pinto, CEO, Filmicca

At a glance

Service type:
SVOD film streaming service

Content focus
Authorial, cult and independent cinema

Availability
Brazil

Devices
Web, iOS, Android, tvOS, Android TV, Samsung TV, LG TV, Amazon Fire TV

Business model
Subscription with flexible pricing and promotions

Key outcomes
• Migrated platform and subscriber base in just three weeks
• Expanded from web and mobile to smart TV devices
• Delivered a fully localised and compliant experience for Brazilian audiences

About Filmicca

Filmicca is an independent Brazilian streaming service dedicated to authorial and cult cinema. Its curated catalogue includes festival favourites, exclusive titles and films that spotlight diverse voices, including women, LGBTQIA+ stories, black narratives and emerging filmmakers. With new releases every week, Filmicca offers a distinct alternative to mainstream streaming platforms.

Discover Filmicca

The opportunity

Filmicca wanted to modernise its existing streaming service and expand beyond web and mobile to deliver a more complete experience on big screen devices.

At the same time, the platform needed to be fully tailored to its Brazilian audience, with localisation across language, currency and user experience, while ensuring a seamless transition for existing subscribers and meeting regional content and parental control requirements.

Migration

3 weeks Platform & subscriber base migrated Zero disruption

Devices

7 platforms Web · iOS · Android · tvOS · Smart TV Powered by Leyra

The solution

Filmicca partnered with Magine Pro to migrate its platform and extend its Brazilian streaming service across devices, while delivering a fully localised experience for its audience. The technology behind Magine Pro now forms part of the Leyra OTT platform, which continues to support and evolve the Filmicca service.

Filmicca was able to:

Migrate its platform and subscriber base in just three weeks, ensuring minimal disruption to existing users

Expand beyond web and mobile by launching smart TV applications, including tvOS, Android TV, Samsung and LG Smart TVs

Enable flexible pricing, promotions and content packaging tailored to its audience

Configure parental control settings aligned to regional requirements, enabling appropriate content classification and access control for Brazilian audiences

Deliver high-quality streaming supported by cloud infrastructure and CDN distribution

Deliver a fully localised experience, including Portuguese language support and transactions in Brazilian Real

Maintain full control over content, metadata and service configuration, enabling the team to curate and manage its catalogue independently

Manage subscriptions and payments through integrated systems, including Stripe

Gain visibility into viewer behaviour and performance, supporting ongoing optimisation

The Outcome

Filmicca successfully migrated its streaming service and subscriber base in just three weeks, expanding from web and mobile to a full multi-device experience that includes smart TV platforms. This enabled the service to reach audiences on their preferred devices and deliver a more complete viewing experience.

With localisation in place, including Portuguese language, Brazilian Real transactions and appropriate content controls, Filmicca delivers a streaming experience tailored to its audience and compliant with regional requirements. With full control over content, pricing and analytics, the team can continuously refine the service, adapt to audience needs and grow with confidence in the Brazilian market.