Marketing & Analytics

Grow your audience.
Keep them watching.

Leyra gives you clearer visibility into service performance, tools to support acquisition, and ways to keep audiences engaged.

Performance Insights

See what’s working

Leyra gives you a clearer view of how your service is performing, from subscriber growth and churn to content performance across devices, markets, and time periods. That means better decisions, backed by data you can actually use.

Review commercial performance
Track registered users, subscriptions, free trials, transactions, voucher usage, and churn with filters for time period, geography, and offer.
Know what your audience is watching
See what people are watching with per-asset data on hours viewed, viewing patterns, top-performing content, and playback completion.
See how your editorial choices land
Understand how curated content shelves and collections are performing with container-level click and placement data.
Track your audience across devices
Track active users, platform spread, device behaviour, location, and app version distribution across services and devices.
Need more depth? Additional analytics partners including Nielsen, Comscore, Conviva, and others are available through the Leyra Marketplace.

Acquisition

Help the right audiences find you

Leyra connects to the tools and platforms that help people discover your service, sign up, and start watching, with clearer visibility into which channels are driving results.

 

All Drama Sport Docs Kids
Trending now
Night Watch
Thriller
Arctic Run
4K Doc
Final Whistle
● LIVE Sport
Recommended for you
The Quiet
Drama
Drift
Sci-Fi
Open Water
Sport
Embers
Crime
Referred via JustWatch 47 sign-ups this week from browse referrals
+12%
Discovery platforms JustWatch and PlayPilot referral integrations surface your content to audiences already browsing for what to watch next. Metadata exports keep your listings current without manual updates.
Referral visibility Registration referral tagging helps show which campaigns and channels are contributing to sign-ups. Feeds directly into GA4 and Mailchimp so your marketing team can act on it.
Deep linking Deep and dynamic linking on Android and iOS can take users directly to content or subscription journeys, reducing friction from campaigns and partner referrals.

Engagement & Retention

Keep the relationship going

Leyra gives you practical ways to stay connected to your audience across the user journey, with tools for messaging, segmentation, and lifecycle communications built into the wider platform.

Email The right message at the right time Automated transactional emails support key moments such as registration, payment, failed billing, cancellation, and restart, with custom templates and localisation support.
9:41
StreamApp now
New episodes available Season 2 of your watchlist favourite is ready to stream.
StreamApp 2m ago
Your free trial ends tomorrow
In-app messaging Reach subscribers inside the app Firebase In-App Messaging and Cloud Messaging on Android and iOS help you reach audiences inside the app. Airship is also supported.
42%
28%
18%
12%
Active Trial Lapsed Opted out
Segmentation Speak to the right people Segment users by behaviour, subscription status, or any criteria you define. Manage opt-in and opt-out preferences to keep communications relevant and compliant.
Want to go further? Leyra's Marketplace includes additional CRM and marketing integrations to extend your retention toolkit.

More than a platform

Leyra comes with structured onboarding, training, and ongoing support to help your team get live with confidence and keep moving after launch.

01 Onboarding A dedicated onboarding manager and structured six-step launch programme.
02 Training Support across key areas including analytics, content, user management, and release management.
03 Support Post-launch ticketing, self-service documentation, and SLA-backed support, including a P1 emergency line for urgent production issues.

See it in action

Book a demo to see how Leyra helps you understand performance, support acquisition, and keep audiences engaged.

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