Draken Film

Modernising a streaming service without disrupting the existing user experience

Magine’s fast delivery means that in less than a month we will be able to launch the new service.

- Olle Agebro, Head of Acquisition, Draken Film

At a glance

Service type:
SVOD film streaming service

Content focus
International cinema, curated releases and editorial content

Availability
Primarily Nordic markets

Devices
Web, iOS, Android, tvOS, Android TV, Samsung TV, LG TV, Chromecast

Business model
Subscription with promotions and voucher capabilities

Key outcomes
• Zero downtime platform migration
• Existing web experience preserved
• Multi-device launch in under one month

About Draken Film

Draken Film is the digital streaming service from the Göteborg Film Festival. The platform offers a curated selection of international films, alongside exclusive interviews and behind-the-scenes content.

With new films released every week, Draken Film brings the experience of a film festival to audiences all year round.

Discover Draken Film

The opportunity

Draken Film wanted to move beyond its web-only service and deliver a more complete, high-quality streaming experience across devices.

This meant enhancing their existing web experience while expanding to mobile and big screen apps, and transitioning to a new platform without disrupting existing users.

Time to launch

< 1 month Web-only to full multi-device Zero downtime

Available on

All screens

Web iOS Android tvOS Samsung TV LG TV

Powered by Leyra

The solution

Draken Film partnered with Magine Pro to migrate its underlying platform without changing the user experience. Their existing web interface was preserved, while the service was expanded into a multi-device streaming service across mobile and smart TV devices. The technology behind Magine Pro now forms part of the Leyra OTT platform, which continues to support and evolve the Draken Film service.

Draken Film was able to:

Migrate the underlying platform and subscriber base with zero downtime, preserving the existing web interface and user experience

Extend the service beyond web by launching new iOS and Android apps, followed by expansion to big screen platforms including tvOS, Android TV, Samsung and LG Smart TVs

Maintain full control over content, metadata, artwork and service configuration, with the ability to independently curate and update the service

Transition to a new payment provider (Adyen), enabling secure and scalable subscription management

Launch new iOS and Android apps, extending the service beyond web

Enable promotional campaigns and voucher-based offers to support subscriber acquisition

Gain visibility into viewer behaviour and operational performance to support ongoing optimisation

The Outcome

Draken Film successfully modernised its platform without disrupting its existing service, preserving the familiar web experience while expanding to mobile and smart TV devices.

The new service was delivered in less than a month, enabling a rapid transition from a web-only offering to a multi-device streaming service.

By extending beyond web, Draken Film can now reach audiences across a wider range of devices, while promotional and voucher capabilities support subscriber acquisition and growth.

With full control over content, curation and analytics, the team can continuously evolve the service, delivering a dynamic, festival-style experience throughout the year.