Splatter

A streaming service designed to engage and grow a dedicated horror audience

I think the streaming landscape is hugely competitive for the mainstream platforms, but at the same time there is really no competition at all for niche audiences. If audiences are willing to subscribe to 3–5 services simultaneously, I think a few of those will most likely be mainstream platforms, but many subscribers will keep looking for a niche platform to superserve their interests.

- Olle Agebro, Founder, Splatter

At a glance

Service type:
SVOD film streaming service

Content focus
Horror films, from classic titles to contemporary thrillers

Availability
Sweden at launch, with planned expansion across Scandinavia

Devices
Web, iOS, Android, Chromecast

Business model
Subscription with free trial and flexible plans

Key outcomes
• Launched a niche streaming service for a highly engaged horror audience
• Built a scalable service ready for expansion across Scandinavia

About Splatter

Splatter is a Scandinavian streaming service dedicated to horror films, offering a curated selection of titles ranging from classic genre favourites to modern thrillers.

Designed specifically for horror enthusiasts, the platform focuses on delivering a more targeted and immersive experience than mainstream streaming services.

Discover Splatter

The opportunity

Splatter set out to build a streaming service designed for a clearly defined audience: horror fans.

Rather than competing directly with mainstream platforms, the goal was to create a service that could superserve a niche audience, while launching in Sweden and building a foundation for expansion across Scandinavia.

Content focus

Horror SVOD Classic to contemporary thrillers Niche streaming

Availability

Scandinavia Web · iOS · Android · Chromecast Powered by Leyra

The solution

Splatter partnered with Magine Pro to launch a Scandinavian streaming service designed around its audience and growth strategy. The technology behind Magine Pro now forms part of the Leyra OTT platform, which continues to support and evolve the Splatter service.

Splatter was able to:

Launch a multi-device streaming service across web, iOS, Android and Chromecast

Maintain full control over content, metadata and service configuration, enabling the Splatter team to curate collections and thematic categories for their audience

Enable subscription onboarding with a seven-day free trial and flexible monthly or yearly plans

Deliver high-quality streaming supported by cloud infrastructure and secure CDN distribution

Ingest, transcode and securely deliver its full catalogue of horror content, with multi-DRM protection across devices

Gain visibility into viewer behaviour and performance, supporting ongoing optimisation of the service

Manage secure payments through integrated payment systems, ensuring a seamless subscriber experience

Build a scalable platform ready to support expansion into additional Scandinavian markets

The Outcome

Splatter launched a streaming service built specifically for horror fans, offering a focused alternative to mainstream platforms. By targeting a clearly defined audience, the service delivers a more curated and relevant experience that stands out in a highly competitive market.

With a scalable platform in place, Splatter is well positioned to expand beyond Sweden into Denmark, Norway and Finland, growing its audience across the region while maintaining a consistent, high-quality experience across devices.

This approach demonstrates how streaming services can succeed by focusing on niche audiences rather than competing directly with larger platforms, giving the team full control to refine the service, evolve its content strategy and grow in line with audience demand.