Company Name: Leyra AB (Accedo Magine AB)
Organisation Number: 559551-3366
Registered Address: Magnus Ladulåsgatan 63, 118 27 Stockholm, Sweden
Privacy Contact: privacy@leyra.com
Websites covered: leyra.com, accedo.one, maginepro.com and all sub-domains
Leyra AB (“Leyra”, “we”, “us”, or “our”) is a Swedish registered company providing end-to-end OTT streaming platform services to business customers. This Privacy Policy describes how we collect, use, store, and share personal data when you interact with our digital properties or engage with us in one of the capacities described below.
This policy applies to the following digital properties: leyra.com, accedo.one, maginepro.com, and all sub-domains of each (collectively, the “Digital Properties”). The legacy domains accedo.one and maginepro.com are owned and operated by Leyra AB following an asset transfer completed on 19 January 2026.
If you are an end-user of a streaming service powered by Leyra, please refer to the privacy policy of the service operator, who is the data controller for your personal data.
Controller: Leyra AB (Accedo Magine AB)
Organisation number: 559551-3366
Address: Magnus Ladulåsgatan 63, 118 27 Stockholm, Sweden
Contact: privacy@leyra.com
This section applies to individuals who visit our Digital Properties (leyra.com, accedo.one, maginepro.com and all sub-domains), request information, download content, register for demos, subscribe to communications, or otherwise engage with our marketing and sales activities.
| Purpose | Legal Basis | Details |
| Responding to enquiries and demo requests | Contract / pre-contract steps (Art. 6(1)(b)) | Processing necessary to respond to your request for information or a product demonstration |
| Sending marketing emails and newsletters | Consent (Art. 6(1)(a)) | Only where you have given explicit, freely given, informed, and unambiguous consent at the point of data collection |
| Website analytics and performance monitoring | Legitimate interest (Art. 6(1)(f)) | Improving the performance, security, and user experience of our Digital Properties. Balanced against low intrusiveness of aggregate analytics |
| B2B prospecting and sales outreach | Legitimate interest (Art. 6(1)(f)) | Identifying and contacting business professionals likely to have a genuine interest in Leyra’s services, proportionate to the B2B context |
| Fraud prevention and security monitoring | Legitimate interest (Art. 6(1)(f)) | Detecting and preventing misuse of our Digital Properties, bot traffic, and security incidents |
| Compliance with legal obligations | Legal obligation (Art. 6(1)(c)) | Where processing is required by applicable Swedish or EU law |
We will only send you marketing emails, newsletters, or promotional communications if you have given us explicit opt-in consent (where regulation requires it) at the point of submitting your personal data (for example, by accepting the terms by proceeding to submit your data and / or checking a consent box on a contact form, demo registration, or content download form).
You may withdraw your consent at any time by clicking the unsubscribe link in any marketing email, or by contacting the Privacy Contact at the top of this document. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.
Following marketing withdrawal, we will cease marketing communications immediately. We will retain your contact data on a suppression list for a period of 2 years in order to honour your opt-out and prevent accidental re-subscription. This retention is based on our legitimate interest in compliance with marketing regulations and prevention of unsolicited communications.
Our Digital Properties use cookies and similar tracking technologies. By visiting our Digital Properties, you will be presented with a cookie consent banner. Non-essential cookies will only be activated following your explicit consent.
Our Digital Properties use cookies and similar tracking technologies. By visiting our Digital Properties, you will be presented with a cookie consent banner. Non-essential cookies will only be activated following your explicit consent.
We use the following categories of tracking tools:
| Category | Purpose |
| Analytics / Marketing | CRM tracking, form submissions, visitor identification, email open and click tracking. Data processed in this category is covered by GDPR regulated clauses or Standard Contractual Clauses. |
| Marketing / Advertising | Conversion tracking for advertising campaigns, retargeting audiences, and demographic insights on page visitors. Data processed in this category is covered by GDPR regulated clauses or Standard Contractual Clauses. |
| Analytics | Aggregate website usage analytics including page views, session data, traffic sources, and user behaviour flows. Data processed in this category is covered by GDPR regulated clauses or Standard Contractual Clauses. |
For full details of all cookies in use, their duration, and how to manage your preferences, please refer to our Cookie Policy available at leyra.com/cookie-policy
To operate our Digital Properties and deliver our services, we engage third-party sub-processors and service providers. All sub-processors are appointed under written data processing agreements that impose GDPR-equivalent obligations and, where required, appropriate international transfer safeguards. We use sub-processors in the following categories:
We do not sell your personal data to third parties. We do not share your personal data with unaffiliated third parties for their own marketing purposes. A current list of sub-processors is available on request by contacting the Privacy Contact at the top of this document.
| Data Category | Retention Period |
| Website visitor analytics | 26 months from date of collection |
| Marketing contact data (active) | Until consent withdrawn, or 5 years from last meaningful interaction, whichever is earlier |
| Suppression list (post-unsubscribe) | 2 years from date of unsubscribe |
| Demo and enquiry correspondence | 5 years from date of enquiry |
This section applies to individuals who apply for a position at Leyra AB, submit a speculative application, or whose details are provided to us in connection with a recruitment process.
We collect application data through the following channels:
Your application data may be shared with:
We do not share applicant data with other employers or unaffiliated third parties.
If your application is unsuccessful, we will retain your application data for 2 years from the date of the final recruitment decision. This retention period is aligned with the limitation period under Swedish diskrimineringslagen (Discrimination Act) during which claims may be brought in relation to a recruitment process.
If your application is successful and you join Leyra, your application data will be transferred to your personnel file and will be subject to our employee data retention policy.
Where we wish to retain your details for consideration for future roles beyond the standard retention period, we will ask for your explicit consent to do so.
This section applies to individuals at prospective or existing customer organisations who interact with our Digital Properties, attend events, or correspond with us before a formal commercial agreement is in place.
Once a commercial relationship is formalised by a signed contract, the processing of your personal data as a named contact at a customer organisation is governed by the terms of that contract and any associated Data Processing Agreement (DPA). This Privacy Policy ceases to be the primary governing document for that relationship at that point.
| Data Category | Retention Period |
| Pre-sales correspondence and meeting notes | 5 years from last meaningful interaction, or until contract execution |
| CRM contact records (no contract executed) | 5 years from last meaningful interaction |
| Business communications (contracted period) | Governed by contract and DPA |
Some of the service providers we use to operate our Digital Properties and manage our marketing activities process personal data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place as required by GDPR Chapter V.
Under GDPR and Swedish dataskyddslagen (2018:218), you have the following rights in relation to your personal data:
| Right | What it means |
| Access (Art. 15) | Request a copy of the personal data we hold about you and information about how we process it |
| Rectification (Art. 16) | Request correction of inaccurate or incomplete personal data |
| Erasure (Art. 17) | Request deletion of your personal data where there is no compelling reason for continued processing |
| Restriction (Art. 18) | Request that we limit how we process your data in certain circumstances |
| Portability (Art. 20) | Receive your personal data in a structured, commonly used, machine-readable format |
| Object (Art. 21) | Object to processing based on legitimate interests or for direct marketing purposes |
| Withdraw consent (Art. 7(3)) | Withdraw consent at any time where processing is based on consent, without affecting prior lawful processing |
To exercise any of these rights, contact the Privacy Contact at the top of this document. We will respond within one month of receipt of your request, as required by GDPR Article 12(3). In complex or multiple requests, this period may be extended by a further two months, of which we will inform you within the initial one-month period.
We may need to verify your identity before processing your request. There is no fee for exercising your rights unless requests are manifestly unfounded or excessive.
Please note that exercising certain rights may affect your ability to use our services. For example, where you request erasure of your personal data or withdraw consent on which processing is based, we may no longer be able to provide the relevant services to you. In some cases, due to the technical architecture of our platform, we may only be able to implement a restriction of processing (Article 18) by deleting the relevant data rather than by suppressing its use — in which case we will inform you of this before proceeding, so you can make an informed decision.
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, role-based access controls, regular security assessments, and incident response procedures.
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify Integritetsskyddsmyndigheten (IMY) within 72 hours of becoming aware, and will notify affected individuals without undue delay where required.
Leyra AB has assessed its obligations under GDPR Article 37. Leyra AB has determined that mandatory appointment of a DPO is not required based on the nature, scope, and scale of its processing activities. Privacy enquiries should be directed to the Privacy Contact at the top of this document.
We do not make decisions about individuals that produce legal or similarly significant effects solely by automated means. Our use of analytics and CRM tools (including lead scoring) involves automated data processing, but final decisions regarding sales outreach, recruitment, or business relationships are always made by a human.
Leyra’s Digital Properties and services are directed exclusively at business professionals and organisations. We do not knowingly collect personal data from individuals acting in a consumer capacity. If you believe that a minor or consumer has submitted personal data to us, please contact the Privacy Contact at the top of this document and we will delete it promptly.
If you believe that our processing of your personal data infringes applicable data protection law, you have the right to lodge a complaint with a supervisory authority. In Sweden, the competent authority is:
| Authority | Integritetsskyddsmyndigheten (IMY) |
| Website | www.imy.se |
| Address | Integritetsskyddsmyndigheten, Box 8114, 104 20 Stockholm, Sweden |
| Telephone | +46 8 657 61 00 |
You may also lodge a complaint with the supervisory authority in the EU member state of your habitual residence or place of work.
We may update this Privacy Policy from time to time to reflect changes in our processing activities, legal requirements, or business operations. The “Last updated” date at the top of this policy indicates when the most recent changes were made.
For material changes, we will notify you by posting an updated version on our Digital Properties and, where the change affects consent-based processing (such as marketing communications), by sending direct email notification to affected individuals before the change takes effect.
For any questions about this Privacy Policy, to exercise your data subject rights, or to raise a privacy concern, please use the contact details at the top of this document, with the subject line marked with “Privacy — [your name]”